Business Aligned Social Media Strategy: 
It is one thing to say that you want to have a presence in the social media world, but to have a stragetic plan mapped out with measurable goals is another.
A strategy that explicitly focuses on how Social Media and Social Networking processes and technologies can be applied to an organization’s defining goals.
In other words.....The Social Media Strategy needs to be well connected to a company’s marketing game plan and in line with their primary objectives.