Marketing Materials - Five Tips to Improve Your Business' Communication With Clients
With the amount of marketing material and advertising people are bombarded with, your communications must grab attention quickly or your efforts and money will be wasted.
So how can you maximise the potential of your business' material, such as your website, flyers, brochures and email marketing? Here are five valuable tips for your small business:
1. Add a catchy headline, image and first paragraph. Most people approach communications from businesses in much the same way as reading the newspaper, by scanning the images, headlines and first paragraphs and only read the sections that catch their attention.
2. Don't be afraid to include white space. Crowded layout can be confusing and messy. However, don't overdo it. Too much white space used inappropriately can be just as bad as not enough.
3. Make sure you include all the important information, particularly your contact details. If your 'potential' customer can't find your contact information quickly they probably won't become your customer.
4. Make sure your marketing material has a consistent look. It's not just a matter of including your logo. In general, your material should also be consistent in font, colour and important images. This adds to the professionalism of your business and increases recognition amongst your target audience. Look no further than McDonalds as a great example.
5. Make sure your communications reflect you and your business. The use of mediums such as images, text, colours and fonts can say a lot about your business and should accurately reflect who you are and what you do. You may like hot pink and a comic-style font but if you're a lawyer you'd best leave it alone!
While it's impossible to guarantee that your material will be reached and read by your target audience, by considering these tips and incorporating them into your communications you can increase your chances. By doing so you can reduce costs and increase revenue, which may mean the difference between survival and defeat in these tough economic times.
